Create a Culture of Greatness

by Al Smith

guest blog post by Jon Gordon


Create a Culture of Greatness 


To build a winning a team and a successful organization you must create a culture of greatness.

It’s the most important thing a leader can do because culture drives behavior, behavior drives habits and habits create the future. As the leaders at Apple say, “Culture beats strategy all day long.”

When you create a culture of greatness you create a collective mindset in your organization that expects great things to happen—even during challenging times. You expect your people to be their best, you make it a priority to coach them to be their best and most of all you create a work environment that fuels them to be their best.

A culture of greatness creates an expectation that everyone in the organization be committed to excellence. It requires leaders and managers to put the right people in the right positions where they are humble and hungry and willing to work harder than everyone else. A culture of greatness dictates that each person use their gifts and strengths to serve the purpose and mission of the organization. And it means that you don’t just bring in the best people, but you also bring out the best in your people.

If you are thinking that this sounds like common sense, it is. But unfortunately far too many organizations expect their people to be their best but they don’t invest their time and energy to help them be their best nor do they create an environment that is conducive to success. They want great results but they are not willing to do what it takes to create a culture of greatness.

A culture of greatness requires that you find the right people that fit your culture. Then you coach them, develop them, mentor them, train them and empower them to do what they do best. As part of this process you develop positive leaders who share positive energy throughout the organization because positive energy flows from the top down. You also don’t allow negativity to sabotage the moral, performance and success or your organization. You deal with negativity at the cultural level so your people can spend their time focusing on their work instead of fighting energy vampires. And you find countless ways to enhance communication, build trust and create engaged relationships that are the foundation upon which winning teams are built.

If creating a culture of greatness sounds like a lot of work, it is, but not as much work as dealing with the crises, problems and challenges associated with negative, dysfunctional and sub-par cultures. While most organizations waste a lot of time putting out fires you can spend your time building a great organization that rises above the competition.

How do you create a culture of greatness in your organization? 

this was previously released on Jon’s newsletter.


Jon Gordon

 Jon Gordon’s best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, and college coaches and teams, Fortune 500 companies, school districts, hospitals and non-profits. He is the author of The Wall Street Journal bestseller The Energy Bus, The No Complaining Rule, Training Camp, The Shark and The Goldfish, Soup: A Recipe to Nourish Your Team and Culture, and his latest book The Seed: Finding Purpose and Happiness in Life and Work. Jon and his tips have been featured on The Today Show, CNN, Fox and Friends and in numerous magazines and newspapers. His clients include The Atlanta Falcons, Campbell Soup, Wells Fargo, State Farm, Novartis, Bayer and more.

When he’s not running through airports or speaking to businesses, hospitals or school leaders, you can find him playing tennis or lacrosse with his wife and two “high energy” children.

Connect with Jon on Twitter & Facebook.

{ 28 comments… read them below or add one }

Al Smith November 15, 2011 at 9:20 am

Thanks Jon. Appreciate you allowing me to put this valuable information out for the viewers to read. This sentence is so key;

“A culture of greatness requires that you find the right people that fit your culture.”

So many companies want to hire the so called “smartest” or the people with the nice resume. Companies need to find out more about the persons “Character”, outlook, optimism, etc. and like you say “a good fit”. Recent studies have shown that this is a much better way to get the right people on your company Bus. “The Energy Bus” and all your books really help with this. Thanks again Jon. Always appreciate your knowledge and wisdom.

Take CARE.



Kaarina Dillabough November 15, 2011 at 11:55 am

Jon, I really love this post because it speaks to the fundamental axiom that I share with clients when they are hiring. I always say: hire for the “right stuff”…you can teach the rest. When we don’t hire for the “right stuff” as it pertains to the culture, it doesn’t matter how skilled the person is, they can become the very weak link in the chain.

I also love your line “Then you coach them, develop them, mentor them, train them and empower them to do what they do best.” I’m particularly honed in on the “empower them” part, as many businesses do the opposite: they dis-empower the very people who should have a level of responsibility and authority commensurate with their role. Employers often give responsibility without authority.

And so many employers won’t make the investment in their employees, afraid they will lose them (and they will in some cases: nature of the game) or they simply see it as an expense line rather than the investment that it is.

My organization is an organization of one, but I work with companies to underscore the vital importance of hiring for the “right stuff”. Great post Jon, and thanks Al for bringing a wealth of expertise to your series. Cheers! Kaarina
Kaarina Dillabough recently posted..Do you accept or expect?


vans chukka low July 11, 2014 at 6:01 am

Its such as you read my thoughts! You seem to grasp
so much about this, like you wrote the ebook in it or something.
I feel that you simply can do with a few p.c. to power the
message house a bit, however other than that, that is excellent blog.
A great read. I’ll certainly be back.
vans chukka low recently posted..vans chukka low


comprar seguidores en instagram October 20, 2015 at 9:15 am

Hi mates, how is all, and what you want to say about
this paragraph, in my view its actually awesome in support of me.
comprar seguidores en instagram recently posted..comprar seguidores en instagram


Glenn October 29, 2015 at 12:06 pm

La luz anega sus composiciones, difuminando la ingenuidad de los cuerpos femeninos como pinceladas que se pierden en el infinito de un espacio inabarcable;
es ahí donde el espectador adivina la sensualidad de la suave palidez
de la piel de todas y cada una de sus muchachas, que huyendo de la pose del estudio, aparecen a sus ojos frescas, espontáneas y naturales.
Glenn recently posted..%anchor_text%


fotografos famosos barcelona November 14, 2015 at 2:12 am

Algo que ya se intuía en The September Issue, en contraposición al divismo de M.

Testino, y que seguro que recordáis lo que lo habéis visto (y si no es de este modo,
no tienes más que pinchar aquí ).
fotografos famosos barcelona recently posted..%anchor_text%


fotografos profesionales madrid niños November 14, 2015 at 7:45 pm

Para finalizar os dejo con el documental de boda que tuve la fortuna de poder
hacerle a esta alegre pareja y que lograron que trabajáramos muy agusto en todo momento.
fotografos profesionales madrid niños recently posted..%anchor_text%


crock pot pork chops and potatoes December 23, 2015 at 6:16 am

Add the steak to the hot skillet or grill and cook it to perfection. If you are
cooking with hot sauce instead of pepper flakes, do
nnot pput hot sauce in the pan at this point. You can also have the dish for snack time by using the pork aas a filling for bread.
crock pot pork chops and potatoes recently posted..crock pot pork chops and potatoes


ver pelicula Zoolander 2 January 9, 2016 at 6:14 am

En la práctica, las condiciones que nos ofrece la descarga
directa no distan demasiado de las que imperaban y aun imperan en las redes P2P.
ver pelicula Zoolander 2 recently posted..%anchor_text%


fotografo digital wikipedia January 12, 2016 at 5:29 am

Aunque puedes dominar la técnica fotográfica de modo autodidacta y aprender a generar
grandes fotografías por tu cuenta, no te voy a esconder que un estudio académico
de un Grado Máster de Fotografía Profesional te aportará muchos conocimientos que te irán bien para tu carrera
como fotógrafo.
fotografo digital wikipedia recently posted..%anchor_text%


Joie May 4, 2016 at 6:10 pm

Y así como se hablaba previamente, vas a poder hacer cursos on-line con diferentes
clases de fotografía profesional.
Joie recently posted..Joie


baseball picks August 20, 2016 at 3:54 am

I loved as much as you’ll receive carried out right
here. The sketch is tasteful, your authored material stylish.
nonetheless, you command get bought an shakiness over that you
wish be delivering the following. unwell unquestionably come more formerly again since
exactly the same nearly very often inside case you shield
this hike.
baseball picks recently picks


XP October 29, 2017 at 9:03 am

Attractive section of content. I just stumbled upon your website and in accession capital to assert that
I acquire actually enjoyed account your blog posts.
Anyway I will be subscribing to your feeds and even I achievement
you access consistently rapidly.


GE November 5, 2017 at 3:25 am

Hello just wanted to give you a brief heads up and let you know a few of the pictures aren’t
loading correctly. I’m not sure why but I think its a
linking issue. I’ve tried it in two different internet
browsers and both show the same outcome.


QC November 5, 2017 at 7:47 am

Wow! At last I got a blog from where I be able to in fact obtain helpful facts concerning my study and


квесты в стиле поиск предметов скачать торрент November 5, 2017 at 11:37 pm

Greetings I am so delighted I found your web site,
I really found you by error, while I was looking on Google for
something else, Anyhow I am here now and would just like to say thanks a lot for a fantastic post and a all round
exciting blog (I also love the theme/design), I don’t have time to go through it all at the moment but
I have book-marked it and also included your RSS feeds, so when I have time I will be
back to read much more, Please do keep up the great work.
квесты в стиле поиск предметов скачать торрент recently posted..квесты в стиле поиск предметов скачать торрент


имован аналоги инструкция по применению цена отзывы November 8, 2017 at 2:11 am

I am regular reader, how are you everybody?
This article posted at this web page is truly nice.
имован аналоги инструкция по применению цена отзывы recently posted..имован аналоги инструкция по применению цена отзывы


MB November 9, 2017 at 7:08 am

Hi there! This is my first visit to your blog! We are a team
of volunteers and starting a new project in a community in the same niche.
Your blog provided us beneficial information to work on. You
have done a extraordinary job!


фото в курске на документы November 12, 2017 at 9:42 am

What’s up to every body, it’s my first pay a quick visit of this web site; this website carries amazing and genuinely excellent material in support of readers.
фото в курске на документы recently posted..фото в курске на документы


KQ November 12, 2017 at 9:25 pm

It’s an amazing post in support of all the internet users;
they will obtain advantage from it I am sure.


видео как скачать лего марвел мстители November 13, 2017 at 6:05 pm

you’re truly a good webmaster. The website loading pace is incredible.
It kind of feels that you are doing any distinctive trick.

Also, The contents are masterpiece. you’ve done a fantastic
activity in this topic!
видео как скачать лего марвел мстители recently posted..видео как скачать лего марвел мстители


Образец характеристики с места работы на уборщика помещений November 14, 2017 at 3:44 am

It’s truly very complex in this busy life to listen news on Television,
thus I only use internet for that purpose, and obtain the most up-to-date news.
Образец характеристики с места работы на уборщика помещений recently posted..Образец характеристики с места работы на уборщика помещений


нет памяти на андроиде хотя она есть November 14, 2017 at 9:24 pm

Wonderful article! We are linking to this great content on our site.
Keep up the good writing.
нет памяти на андроиде хотя она есть recently posted..нет памяти на андроиде хотя она есть


драйвер беспроводного адаптера wifi для ноутбука asus November 16, 2017 at 9:22 pm

Hello mates, how is everything, and what you want to say
regarding this piece of writing, in my view its
actually remarkable designed for me.
драйвер беспроводного адаптера wifi для ноутбука asus recently posted..драйвер беспроводного адаптера wifi для ноутбука asus


должностная инструкция технического руководителя November 19, 2017 at 6:17 am

Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say,
I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to
everything. Do you have any points for beginner blog writers?
I’d definitely appreciate it.
должностная инструкция технического руководителя recently posted..должностная инструкция технического руководителя


пошаговые инструкции кадровое делопроизводство скачать November 21, 2017 at 12:48 am

If some one needs to be updated with most up-to-date technologies then he must be go to see this site and be up to date everyday.
пошаговые инструкции кадровое делопроизводство скачать recently posted..пошаговые инструкции кадровое делопроизводство скачать


инструкции по охране труда в кабинете физики November 21, 2017 at 10:10 am

Wonderful beat ! I wish to apprentice while you amend your website, how could i
subscribe for a blog website? The account helped me a acceptable deal.
I had been a little bit acquainted of this your broadcast offered bright clear concept
инструкции по охране труда в кабинете физики recently posted..инструкции по охране труда в кабинете физики


открыть продуктовый магазин пошаговая инструкция 2016 год November 21, 2017 at 10:30 pm

I enjoy reading through an article that will make men and women think.
Also, thank you for allowing for me to comment!
открыть продуктовый магазин пошаговая инструкция 2016 год recently posted..открыть продуктовый магазин пошаговая инструкция 2016 год


Leave a Comment

CommentLuv badge

{ 1 trackback }

Previous post:

Next post: